Nik Ershov, Waverox founder:
«For me, the most dangerous and unexpected phase is the first one, because it's precisely at this moment you don't realize you've already fallen into the trap. It's like a frog sitting in water that's being gradually heated up; you're cool with the water getting warmer, but in reality, you're being boiled. (By the way, this popular frog metaphor is actually a myth, but it serves well to illustrate this situation!) You love your job, you have a splendid, incredibly interesting project, and you experience a ton of positive emotions, wanting things to get even better. You work and receive positive feedback, and the main thing is: everything succeeds. It's very hard to notice that something is wrong with you because you're simply absorbed. I've fallen into this trap several times in my life, and the last time I couldn't get out and burned out. It's precisely in this phase that routines for limiting work hours and the utmost ability to listen to oneself help. But more on that in the next article».